09 Nov Wattbike Set to be Keyplayer in Squash FacilIties Revamp
A new business model has been created to revamp the Squash industry and turn the once flailing sport into a profitable and thriving business.
Todd Bowden, a former squash professional, is the brainchild behind the new concept dubbed the ‘Hurt Locker.’
Using the state of the art high-performance exercise machine Wattbike, the ‘hurt locker’ can also provide strength and conditioning programs for golfers, triathletes and cyclists, as well as include facilities for yoga and Pilates.
Bowden believes that squash is experiencing resurgence and has developed a business model for improving the profile of the game. He plans to renovate existing squash facilities, or build new ones, in targeted locations as well as developing and sustaining corporate leagues in city centres and a community-based approach in the suburbs.
Bowden explains, “Squash is a popular sport amongst high earners and business people because it is quick and convenient, allowing time-poor people to complete a total workout in a fun, social environment.”
Bowden’s business model will see the Wattbike available in facilities that operate in shopping centres, office developments, residential subdivisions or high-rise buildings.
“We can show businesses how to build, operate and make money off squash courts – especially in small spaces,” states Bowden.
“It’s all about making every square metre of a business profitable and maximising commercial returns (providing) a relaxed and enjoyable atmosphere yet satisfy time poor people with a complete fitness work out.”
Endorsed by Cycling Australia and already used by top sporting organisations such as the AFL, NFL and Cricket Australia, Wattbike is the first and only indoor bike to successfully replicate the sensation of riding on road or track
To read more at http://www.ausleisure.com.au/news/high-performance-fitness-room-enhances-squash-facility/