21 Mar Summit Fitness has Grown Up and Conquered the Australian Market

Summit Fitness Turned 10, expanded nationally and appointed their first General Manager (GM).

Summit Fitness Equipment has rapidly grown over the past ten years to become one of Australia’s leading commercial fitness equipment providers.

It has been a massive few months for the industry leader with the appointment of their first GM, acquiring all Core Health and Fitness brands, the celebration of their tenth birthday and national expansion resulting in an irrefutable presence in every state.

Adam Lewit pictured with wife Lisa[1]

CEO Adam Lewit with wife Lisa

Founder and CEO Adam Lewit launched Summit Fitness Equipment in 2006 to target the consumer fitness market. Using the same principles he then tackled the commercial market in 2009 and discovered the winning difference that has made Summit Fitness Equipment the successful business it is today.

“Summit Fitness started 10 years ago originally in the consumer market. When selling to a consumer you have to focus on finding solutions to their needs, not just selling product. With the massive growth in the commercial fitness industry in 2009 our focus changed from consumer product to commercial product, but we kept the same approach with a core focus on solutions, which served us and our clients very well” Mr Lewit said.

Last year Summit Fitness became the exclusive distributor for best-in-class brands Wattbike, Octane Fitness and Torque Fitness.

With the distribution contracts already in place for brands Star Trac, SportsArt, Jacobs Ladder, Woodway and Fit3D, the recent acquisition for distribution of all Core Health and Fitness brands: Star Trac, Nautilus, Stairmaster and Schwinn meant Summit would now have the distribution rights for 11 of the world’s best global fitness brands, allowing them to provide gym and facility owners everything they could dream of in their fit out without the need to deal with multiple suppliers.

“Summit Fitness Equipment will be the go to solution provider clients look to when they want a great commercial fit out that includes those specialist performance and functional training products that give their facility that point of difference. But they also want one provider to bring them all together into one complete solution who has the expertise to keep them abreast of the latest and most innovative fitness trends and the after sales service to back it up.” Said newly appointed GM Melanie Harding.

The exclusive distribution rights to Core Health and Fitness was a big win for the Summit Fitness team which made them the distributors for Nautilus, StairMaster and Schwinn as well as retaining Star Trac who were recently purchased by Core Health and Fitness.

In addition to taking on new brands Summit Fitness has also had the privilege in providing fitness solutions to Fitness First, Anytime Fitness, Plus Fitness, GWS Giants and more recently the University of Western Australia, which is a top 100 ranked university by the Academic Ranking of World Universities.

Summit Fitness GM Melanie Harding

Newly appointed General Manager Melanie Harding

Summit’s recent success saw the business expand into a national presence and along with the appointment of the first GM; they also appointed a National Service Manager.

GM Melanie Harding started with Summit as a business consultant to help with the anticipated growth. Almost one year later she was appointed the GM position and cites the national expansion and the operational infrastructure that has been put in place as a highlight.

“Bringing the team together to redefine our operational infrastructure in preparation for our targeted growth. Gaining new world class brands Wattbike, Schwinn, Octane, Torque, Nautilus and Stairmaster into our portfolio, making Summit Fitness Equipment facilities the most sought after fitness installations because we provide our clients the most holistic solutions from the world’s most innovative fitness manufacturers are all highlights for me. The result of the last two years of hard of hard work for the whole team is that we have positioned Summit as the Australian leader in the supply of performance products. World class athletes and training facilities come to us for solutions and facility owners want our solutions as we know what the latest and most innovative global industry trends are,” she said.

For CEO Adam Lewit the highlight in Summit’s impressive ten-year history is watching the gyms and facilities he services grow alongside his own business.

“I still remember installing equipment into Plus Fitness Northmead with the founding CEO John Fuller – John was on the forklift and I was upstairs unloading and installing the equipment. 165 clubs later, this challenge has rapidly accelerated the growth of our business and our ability to setup a national infrastructure to support this. 10 Years ago Summit Fitness was just Adam Lewit. Today we have national sales, service and head office infrastructure to support the brands we carry.” Mr Lewit said.

The Australian owned and operated business has cemented their place as a leader in the commercial fitness sector and now they plan to build on that.

“Moving forward we are extremely happy with the brands we have, it is now about growing exposure in the Australian market and ensuring we support our clients through this growth,” He said.

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